Press Contact: Lauren Monroe 212.584.4330


New Board Members Will Help Drive Pioneering Vision , as Company Prepares to Release New 3D Platform

New York December 15 2007 - Worlds ( (OTC: WDDD), the pioneer platform in 3D virtual communities with rich immersive simulated environments, has added Bernard Stolar, Robert Fireman and Jay Coleman to its board to drive the expansion of the company’s groundbreaking vision. Founded in 1994, Worlds is preparing to release its newly updated and enhanced 3D platform, with a new rendering engine and micro-economy platform. In Worlds, users create avatars that navigate through virtual worlds as well as build their own worlds on a P2P network. The company is building on existing formats to improve entertainment, socializing, and marketing capabilities in the 3D online environment.

Bernard Stolar brings 20 years of games industry experience to the Worlds team. Stolar’s previous positions include Executive Vice President of Sony Computer Entertainment America; President, and Chief Operating Officer of Sega of America; and President of Mattel Interactive. Stolar assisted in the launch of the Sony Playstation and managed the Sega Saturn and Dreamcast platform launches. 

Jay Coleman is the founder and CEO of Entertainment Marketing & Communications International (, a leading independent company linking worldwide consumer marketing with the broad spectrum of contemporary music, entertainment and technology.   Major deals include the Rolling Stones with American Express; Michael Jackson with Pepsi; and Sponsorship for Live Aid and Live Earth, among other major media events. Coleman is best known for pioneering music sponsorship and marketing, creating landmark deals, and expanding the company’s marketing capabilities beyond pop music, creating breakthrough concepts in all areas of entertainment.

Robert Fireman joins the Worlds team as a seasoned executive in the building of technology and consumer driven companies. He brings to Worlds vast experience in the development of real time, loyalty based, stored value products and services. Fireman was a founder and former Director and General Manager of SmartSource Direct, Inc., a subsidiary of News America Marketing (News Corp). Fireman was responsible for the development, marketing and distribution of card-based loyalty, financial, and database products & services in retail, grocery and drug store chains encompassing over 50,000 stores throughout the U.S. 

"This is an exciting time for Worlds," stated Thom Kidrin, CEO of "I am happy to have these seasoned veterans in their respective fields join the board to assist the company in positioning itself to take advantage of the recent growth and media attention in the 3D market place. Collectively, the new board members bring a diverse and well-rounded expertise in the area of marketing, advertising, video games, and stored value products to further drive creativity, expansion and development in 3D virtual worlds."

Worlds launched in 1994 and received its first US patent, 6,219,045, for multi- user server technology for 3D applications, in 2001. The most recent patent, 7,181,690 B1, was granted to in February 2007 as a continuance patent to its parent patent mentioned above, which provides a highly scalable architecture for a three-dimensional graphical, multi-user, interactive virtual world system. Worlds users have a personal avatar which allows them to move, view, voice chat, send email, join discussion groups, listen to music, watch videos, and shop within the Worlds community.

Thom Kidrin concluded, "After 13 years it finally appears that 3D online has gotten significant traction in the marketplace and Worlds intends to leverage its assets and deep experience in the space."

About Worlds: was founded in 1994 and utilizes its patented 3D technology in partnership with brand leaders in specific market segments to offer 3D multi-user environments that have interactive Avatars, rich media graphics, text chat, voice-to-voice chat, video and e-commerce. The 3D communities allow visitors to interact with each other, teleport throughout the Worlds environment as well as participate in shared experiences. Besides partnering with existing content providers that have strong brands and an existing following, Worlds also encourages individuals to create their own virtual spaces, communities and unique Avatars with easy-to-use tools. Worlds was, and remains, true "social networking" well before the term became mainstream.